play & apply
a brand name game!
1/5

Solution


Basic idea

- Urban Stencil Guerrilla (mobile.de cars silhouettes)

- Outdoors(billboards and panels invasion)

- Flyers and removable guerrilla stickers (to give in universities, fairs, events, etc, and put them everywhere as well)

http://www.youtube.com/watch?v=d-xQUSZGd2E
http://www.youtube.com/watch?v=BHVkkBReEf4

- Direct marketing(flyers inserted on newspaper and mags subscriptions)

- Direct mailings(flyers sent via email database)

- Play & Apply app(interactive scanner game, appliance, company values requirements, etc)


Enjoy!

:)

Which problem is solved by this idea?

Classic boring recruitment process

What's the benefit for the target group?

To enjoy the friendly and innovative recruitment process

Which measures are necessary to realize your idea?

Interaction app development and idea medias placements

How does your idea solve the problem?

It creates an interactive and enjoyable way to apply