executive car wash
mobile.de supports clean cars


Highly visible outside important internet developer trade events,  the current executives at mobile.de give people free car washes with their full business attire on.  This is valuable advertising and public relations as well as a way to reach potential employees.  The event plants a deep psychological image, convincing workers that the management is more than just an expensive suit and tie, and that they are not afraid to get their own hands dirty to get the job done.  The general public will see that mobile.de has a fun sense of style and is confident enough to laugh at itself.  The event also has significance as performance art, because it satirizes the tacky american car wash tradition with scantily clad young women getting hosed in provocative ways.  Dehydrated flattened sponges with the mobile.de logo can be given away as a promotional item, which reminds people of our funny car wash at their next one.  Life is long enough for more than a few car washes.

Which problem is solved by this idea?

We need to make the public associate mobile.de with cars.

How does your idea solve the problem?

It surrounds the company brand with clean cars.

Which measures are necessary to realize your idea?

Just a rented space and some happy labour.

What's the benefit for the target group?

A positive and memorable bonding experience.