At an internet developer conference , a beautiful HR director of mobile DE  will present our version of a popular TV game show before a live audience.   In each segment, a mobile.de manager will ask a group of prescreened potential employees questions around the theme  "life is too short.... for just a few cars!  Their creative answers will help the manager select the next one....  the lucky winner receives a paid trial employment at mobile.de.  This event can be repeated at all the important trade gatherings.   Because of the random personalities involved, each show would be fresh and different.  A gameshow style of interview has plenty of comedy potential and entertainment value and video can be streamed live on the mobile.de website and funny moments can be spread viral over youtube to bring people to the mobile.de website.

The "dating game" format is very appropriate to proper hiring practice, because the prospective employer has a chance to judge the personality fit of the applicant without the standard criteria like physical appearance, educational background, or salary history.  In the end, the future  team needs to have a natural chemistry and working dynamic that will be inspiring for everyone.  No amount of prior experience can substitute for that.

Excerpt from the original Dating Game show:

http://www.youtube.com/watch?v=Zi_tCXG_7vQ 
http://www.youtube.com/watch?v=NKTJi56_tGc&feature=related