Which problem is solved by this idea?
Lack of an involving, casual and direct PR strategy
How does your idea solve the problem?
The idea identifies people with inclination towards automotive, cars and technology. It also portrays working with the company as a fun experience.
Which measures are necessary to realize your idea?
It would require a multi media approach, ranging from kiosks to digital and print media.
What's the benefit for the target group?
The target group relates to the company instantly and perceives it as healthy and a lucrative working option.