Play Timings : 9am to 6pm
The idea engages the automotive and technology enthusiasts (potential employees) in a 'Play'
1/5

Solution

The concept projects the working environment at mobile.de as a fun and vibrant experience. The metaphor of playing with cars in the form of video games, toy cars, collectibles is taken ahead and converted into 'play' zones all across the city. This is reminiscent of the childhood days, and develops on the concept of 'playing', which is a very powerful metaphor, deeply rooted in all of us. Hence it is portrayed as Play timings, not Work timings. 

The concept of 'PLAY' can be panned across different media. 

play zones as kiosks
interactive public spaces
video games at bus stops & other areas
apps for mobile phones

This strategy will resonate with the automotive and technology enthusiasts alike.

THE IMAGES ATTACHED ARE REFERENCE ONLY. 
COPYRIGHTS TO RESPECTIVE OWNERS.


Which problem is solved by this idea?

Lack of an involving, casual and direct PR strategy

How does your idea solve the problem?

The idea identifies people with inclination towards automotive, cars and technology. It also portrays working with the company as a fun experience.

Which measures are necessary to realize your idea?

It would require a multi media approach, ranging from kiosks to digital and print media.

What's the benefit for the target group?

The target group relates to the company instantly and perceives it as healthy and a lucrative working option.

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