The task
Potential candidates should be encouraged to apply for jobs at mobile.international GmbH using HR communication measures. For example, the submission could be classic PR ideas, PR stunts, guerilla measures or events.

The background
With more than 69 million visits per month, mobile.de is the most visited marketplace for the buying and selling of vehicles in Germany and offers the biggest selection of cars, utility vehicles and motorcycles. mobile.de belongs to mobile.international GmbH, which  as well as the German market leader, also operates marketplaces in Italy, France, Poland and Romania. The users include private customers and vehicle traders.

The result
More than 350 creatives participated actively in the competition

  • 90+ submitted ideas and more than 600 idea variations   
  • 2,200+ comments
  • 3,600+ votes

Project Jury


Awarded ideas