Your Swiss Army Knife 2020

Here's what happened

We’ve been Victorinox’s partner of choice for the Classic Limited Edition design competition since more than a decade.

Here’s the breakdown of we’ve achieved to-date:

• A 70% sales increase of the Limited Edition for the iconic 58mm pocket knife
• 100 Classic Limited Edition knives that reached the market
• 72784 design concepts submissions by 4745 creatives, shared as branded content on social, driving consumer engagement
• More than 1M Victorinox project page views on jovoto.com
• Captivating press coverage by Forbes, DW, Zeit, CNN and more!

Visit the Victorinox Creative Hub on jovoto here.
Visit the Classic Limited Edition page on Victorinox’s website here.

“We’ve seen a surge in sales of the collection year after year, and by giving our global fan base the chance to vote for the winners, we’ve seen significant positive brand engagement on social media too!” - Toni Haberthür,  Global Head of Marketing and Sales Victorinox