Royal Unicellular
A pattern inspired by traditional Nordic family runes used as a symbol of belonging and good fortune

Solution

Inspired by evolution and growth, "Royal Unicellular" brings the past back to life in a modern form. Based on an ancient system of Nordic family runes it pays homage to the humble beginning of Victorinox. From a few simple lines to a sleek contemporary white and gold look, from primordial amoebas to modern man, from a one man workshop to a world renowned company, this design embodies it all and keeps going on and on like a Swiss Army Knife passed down from generation to generation.

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