Children's Leisure: Learn to play, Play to learn
Children's rights shouldn't be a foreign word. They should be something that we understand!


Update II

The poster campaign  could be extended to other environments. As long as it shows the two sides. An adult that wants to feel like a children, and a children that acts like an adult. We want to remain adults how to feel empathy, and how wrong can it go when we make children's work prematurely.

The idea could be extended to other words too.


Right, I was thinking on how to develop the social campaign, but the true is that i think we need more methods to bring people in.

We would love that people update a video to Jesko's Rise your voice or play Dahu's Me I mo I ry. But how people that is not aware of children's right will come to this projects?

Don't we need a -on the street- campaign that everybody can see?

General Concept and aims

Children's rights shouldn't be a foreign word. They should be something that we understand, something that we know about. The best way to achieve this is to build on empathy. Empathy of adults (anybody who takes care of them) towards children. So that we understand what they need, what they want, �

<p><br></p> <p> Aims of campaign</p> <ul>

  • Raise

    awareness:</b> Through the keywords we raise awareness about different issues concerning children. Words that haven an impact and a direct link to specific challenges</p> </li>

  • Curiosity:

    Posters spark questions, but don't give solutions. We want to lead people to ask themselves what it is all about- and link them to the web campaign.</p></li>

  • Build

    on empathy:</b> Through images that spark thoughts/ memories/ feelings, we help adults to understand what it means, and what it feels like to be a child </p> </li>

  • Participation

    / Action:</b> Video submissions? �When I was a kid� stories or even from the kids themselves. What means to be a child.</p></li>

  • Good news: We want to do all that through good news, not telling people about how -fuck up- the world is, but how nice it can be through our actions.
  • To

    explain what the campaign would be like we take Leisure as keyword.

    But could be extended to other

    keywords.</u></i><br></p> <p><i><u><b><br></b></u></i></p><p><i><b>Children's leisure: </b></i><i><b>Learn to play; Play to learn </b><u><b><br></b></u></i></p><p><i><u><b><br></b></u></i></p><p><b>Lei&nbsp;&nbsp;&nbsp;&nbsp; <a href="" rel="nofollow"><u>Leisure:</u></a></b><a href="" rel="nofollow"><u> lei·sure; -noun. Origins (Latin): lic?re (to be permitted/allowed<b>); </b>'the possibility for a child to be a child'</u></a></p> <p><br></p> <p>As we grow, we forget what it means to play. And thus not understanding children's need to do so.</p> <p>We are trying to express leisure as something more than just an activity after school. Leisure means the possibility of a child to do their own thing, to be creative, to solve problems, to try out, and to make mistakes from which they can learn.</p> <p><br></p><p>Through the campaign we try to:</p> <ul>

  • Remind

    adults what leisure really means for a kid, </p> </li>

  • Raise

    awareness of the implications of making children work, or making them be adults prematurely</p> </li>

  • Start

    a conversation between adults and kids. Tell us what it means to be a kid.<br><br></p> </li>


    campaign</b></u></i></p> <p>It has two phases, The first (printed campaign) aims to create controversy, to question the status quo respect to childhood. The second part (participative campaign) aims to create dialogue between -humans- about what it is to be a child, so that we, through the eyes of others, can get to better understand what it really means.</p> <p><br><b>Printed campaign</b></p> <p>This printed campaign tries to bring people in, raise questions and spark action. It will be a trilogy. The dictionary entry poster will be complemented by two controversial posters which makes people question 'What does -keyword- mean for children's rights?' </p>

    1. Dictionary

      entry campaign</p> </li>

    2. An

      adult in a child's situation. He is playing, but he isn't creative, he just plays as a rational adult. Thus not creating, not taking risks, not being a child.</p> </li>

    3. A

      child in an adult's situation. He is working on his computer. But he doesn't know what he is doing, he is lost and doesn't have initiative. He still behaves like a kid, because he didn't have a childhood.</p></li>


    printed campaign will be displayed in places where it has most visual

    impact, i.e.:

    • In

      office environments -> Learn to play: Reminding parents how important it is to play</p> </li>

    • In

      school environments -> Play to learn: Reminding parents that kids are not adults, and need their leisure.</p>

    Participative campaign

    A website

    for video submissions: Learn to play, play to learn. If I were a


    What did being a kid mean to you? Videos by adults) What do you expect, as a child? (videos by kids)

    -need to work on that part- will be updated sofort

    Although the idea is not finish and the graphics are not great, wanted to post it here to see what do you guys think.?