Ask a student
Before deciding on visiting Egypt, one can call Egyptian students to receive the “real local news”.
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Target groups

Public figures and influencers

Observation

Local Egyptians and especially students are tired of international media who exaggerate the danger of everyday life in Egypt. This not only impacts the image Egypt has abroad, but it also has a devastating impact on tourism, one of the main source of income for local populations. When travelling in Egypt last months, we met many people who welcomed us to their country with open arms and asked us to share our good impressions with our families and friends to combat against fake news.

Conclusion

What if the world could see the real Egypt? What if local students could show the real Egypt to the world? What if every Egyptian student could be empowered to broadcast their real personal experiences to the rest of the world? What if one good experience from tourist could touch not only friends of families of these tourists but a larger amount of people? What if Egyptians students and tourist could share a platform to broadcast such life experiences?

Solution

Students are neutral for tourists: they are mostly not involved in tourism, and are willing to say the truth about their country. Tourists would like to have contact with “neutral” local populations before they visit the country to know about the real situation in the field. Egypt is a country that attracts a lot of tourists because of it’s amazing culture but many are too afraid to take the risk to go there. Having a contact to locals will reassure the potential tourist.

Key Problem

“We have not seen French people here since 7 years” - Ossama. Bahariya Oasis is decrypted in the news as extremely dangerous, the french embassy’s website shows the area in red on the map strongly recommending not to go there. Furthermore, potential tourists do not know who to contact to know more about the real situation.

Which field and which area?

Because we have been in Egypt, we have talked to locals and know that this is a problem for all of Egypt. This identified problem seems like it could be a problem for other countries in the arab region, but our knowledge does not permit us to generalise.

Effects of the problem

If this problem is not solved, tourism numbers in Egypt will continue to plummet. The actual strain on local economies dependent on tourism will become to big for local populations to continue on, leaving many without jobs and money to survive. The cultural beauties that Egypt is full off will not be maintained because of the lack of income, and those treasures might be forever lost.

Solution

Before going to the Bahariya Oasis, we called local friends, and friends of friends, to ask for their opinion about the situation there. After having 5 times it should be fine, we decided to go. It was the best part of our trip. We want to help those people who do not have the chance of having local friends to also contact locals. Therefore, our platform will gather student ambassadors who would volunteer to receive calls from tourists and answer their questions.