Your vision for the digital future of the Arab region

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Fresh Art
Digital exchange that allows individuals and businesses to rent and/or lend art across the DAN
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Target groups

Change makers and Public figures and influencers

Observation

“Art is a wound turned into light.” ~ Georges Braque

Fresh Art stems from the belief that not enough people across DAB countries are able to benefit from art as a catalyst for healing and positive change due to lack of access and expense.

And artists currently lack a digital exchange where their art can be showcased, where they can see the production of others across the region and where they can be promoted free of charge in exchange for participating in a social enterprise.

Conclusion

Businesses, community members and artists can benefit from an alternative analogue - meets - digital solution to regional and community cultural growth and understanding than what is in place today.

Solution

Fresh Art is a digital art exchange that allows artists to lend/rent out their art to businesses and individuals and business and individuals can get to know a wide variety of artists across the region for a nominal donation without having to commit to actually buying an expensive piece.

This is Fresh Art because participants are exposed to different pieces and artists can continually have their pieces seen by a wider audience, which can also help promote sales through other channels.

Key Problem

Without art, society can not gain cultural, social, and economic value. Art is a distinguishing part of cultural history and evolving societal values. Art provides an intersection between past, present and future, between disciplines, and between ideas. For this reason, art is should be freely accessible. A digital art exchange enables direct and ongoing encounters with art. It is a gift giving ritual that links artists and observers, leading all toward greater self-reflection and awareness.

Which field and which area?

This idea is all about arts, culture, digital and social innovation. It applies to and across the DAN.

Effects of the problem

Without art, DAN countries miss out on the potential for a positive catalyst for change in the following ways:

  1. Art influences society by changing opinions, instilling values and translating experiences across countries, space and time. Research has shown art affects the fundamental sense of self.

  2. The arts are often considered to be the repository of a society’s collective memory. Art preserves what fact-based historical records cannot: how it felt to exist in a particular place at a particular time.

  3. Art is often a vehicle for social change. It can give voice to the politically or socially disenfranchised. Art can bring up emotions in those who encounter it, inspiring them to rally for change.

  4. Art is beneficial for the artist as an outlet for work. Art not only fosters the human need for self-expression and fulfillment; it can also be economically viable.

Solution

Fresh Art is a digital online exchange that is connected to a physical location that houses lent art. After artists lend their pieces, those pieces are catalogued and displayed online and through a free app, where businesses and community members can sign up to rent art pieces for a specified period of time. A sliding scale would be used for rental deposits e.g. institutions pay more than individuals or schools. There could also be an option for "rent-to-own" to further aid artists with sales.

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