yourfone.de is a young start-up based in Hamburg that revolutionized the German mobile communications market with its launch in April 2012. The company’s products are aimed at the young generation of customers who lead a modern lifestyle. With the AllNetFlat, yourfone.de is focusing on an innovative business model, trend products like the latest smartphones at top prices, and the consistent and long-term inclusion of its own community on the social web. The products will be sold online only: the company is concentrating on the most relevant market trends.
It is important for yourfone.de to be able to communicate with its fans, and to ask them about their opinions and wishes. The company has pledged to actively involve its users in company decisions. And now they are even going one step further. yourfone now wants to develop a yourfone fan shop. They want to design the products for the fan shop together with the jovoto Community and the yourfone fans. The yourfone.de users and fans vote on which products would make their mobile life even better and more individual.
The aim of this project is to come up with products that present the mobile lifestyle, are useful, make sense, and which can be sold in the new yourfone.de fan shop.
The target group of the yourfone.de fan shops are active, young or young-at-heart consumers who are always on the move, constantly online with their smartphones and on the lookout for the latest trends. The products can be revolutionary, or visionary, or simply practical.