yourfone Designer

Design appealing and high-quality products for the yourfone.de fan shop! €7,500 prize pool

Design appealing and high-quality products for the yourfone.de fan shop!

Background

yourfone.de is a young start-up based in Hamburg that revolutionized the German mobile communications market with its launch in April 2012. The company’s products are aimed at the young generation of customers who lead a modern lifestyle. With the AllNetFlat, yourfone.de is focusing on an innovative business model, trend products like the latest smartphones at top prices, and the consistent and long-term inclusion of its own community on the social web. The products will be sold online only: the company is concentrating on the most relevant market trends.

It is important for yourfone.de to be able to communicate with its fans, and to ask them about their opinions and wishes. The company has pledged to actively involve its users in company decisions. And now they are even going one step further. yourfone now wants to develop a yourfone fan shop. They want to design the products for the fan shop together with the jovoto Community and the yourfone fans. The yourfone.de users and fans vote on which products would make their mobile life even better and more individual.

Aim

The aim of this project is to come up with products that present the mobile lifestyle, are useful, make sense, and which can be sold in the new yourfone.de fan shop.

The target group of the yourfone.de fan shops are active, young or young-at-heart consumers who are always on the move, constantly online with their smartphones and on the lookout for the latest trends. The products can be revolutionary, or visionary, or simply practical.

Task Definition

Develop appealing, high-quality products for the yourfone.de fan shop!

 Your product idea should fulfill the following criteria:

  • It should reflect the mobile lifestyle 
  • It should be appealing, of high quality, and also have a useful benefit 
  • The brand names and logos should be subtly placed 
  • The retail price of your product idea should not exceed 50 EUR 
  • It should ideally reference the revolutionary Allnet Flat from yourfone.de and transfer this idea into the everyday lives of the fans 


You have two options:

  1. Use the popular fan products (see materials) and revamp them in the typical yourfone.de style. If they decide to license these fan products, yourfone will pay you a license fee of 250 EUR. 
  2. Develop a new, innovative product, which presents the mobile lifestyle and reflects the yourfone brand. If they decide to license your new fan products, yourfone will pay you a license fee of 750 EUR.  

Target Group

The target group is young thinking, and is out and about a lot with their smartphones. Both male and female, between the ages of 18-55. 

Tonality

  • personal  
  • young
  • informal
  • friendly 
  • emotional 
  • cheeky and bold
  • future-oriented
  • visionary

Ideas that have any connotations of sexuality, violence or destruction will be excluded from the contest.

Mandatory requirements

  • Your design suggestions must be technically feasible and marketable.
  • The colors of your fan product must be oriented on the CI colors (mauve, blackberry, petrol) of yourfone.de. Any deviations from these colors are not permitted.
  • Use as little lettering as possible: yourfone.de likes to use doodles and hand-drawn pictures! But you can also draw the letters yourself! 
  • If you are sketching your own designs, your doodles must be drawn in grey or petrol.
  • Your design must feature the logo! But it can also be subtly positioned on the back or at the bottom. 
  • The product’s retail price may not exceed 50 EUR.
  • The following elements may not feature in your design:
    • Real images
    • Weapons
    • Sexist insinuations and any form of nudity
    • Anything that glorifies violence
    • Discrimination
       

Useful links:

yourfone.de on facebook

Download material

Click on the following links to download working material and additional information related to the project.

Comments

Show older comments (36)

Anhänge (CI_Guidelines, Brand elementes, etc.) sind fehlerhat. Dateien können nicht entpackt werden.

Lieber Alendervic, bitte schau mal in dein Postfach. Ich habe dir eine private Nachricht geschrieben.

Ich kann die Datein leider auch nicht öffnen, vor allem die ai-Dateien

HI DelightHeart, kannst du mir sagen bei welchen Dateien genau es Probleme gibt? AI sind Adobe Illustrator Dateien. Dazu benötigst z.B. Adobe Illustrator oder Photoshop. Mit einem Mac kannst du sie über die "Vorschau" Funktion öffnen.

im experiencing trouble for uploading image here. did anyone, or just me?

ups. seems i can do it now. sorry and thank you XD

i can upload my jpg, but i cant save it.. :(

hmm.. im sorry, it was my bad internet connection.

Hey agus, I can help :-) Let's talk via private message! Best, Jess

GREAT PROJECT JESS!!! :)

Jess, i think a statement according voting behavior is needed here :)

I think a statement is not enough ;D

Agree also !

Hey Everybody!

We hear you! = )

We´ll have a closer look on it. Please be calm and know that we will filter all unfair ratings surely until the end of the rating period.

Yours Jesko

A SUPER LOW RATING PROJECT!!! IMPRESSIVE!!! OR THERE'S JUST A LOT OF BUGS AROUND HERE?!!! :)

Ich kann die dateien auch nicht öffnen :(

Du brauchst für die Doodles Adobe Illustrator o.ä wie z.B das kostenlose Inkscape. Dann kannst du sie öffnen und z.B als Bitmap exportieren.

Gimp funktioniert auch nicht so schlecht. Es kann vectors importieren aber halt nicht exportieren jedoch skalieren und verarbeiten geht echt spitze wie bei ner ælteren ps version. ;-)

Doch, man kann sie als Bitmap exportieren. Dafür habe ich bisher immer inkscape benutzt.

A SUPER LOW RATING PROJECT!!! IMPRESSIVE!!! OR THERE'S JUST A LOT OF BUGS AROUND HERE?!!! :)

I think this is a super low rating one... But bugs could be a reason, too.

Hey there, yes today there were some bugs in this projects but they are fixed now!

STILL IMPRESSED!!! I THOUGH MY IDEAS FIT THE BRIEF VERY WELL!!! BUT IT'S OK ANYWAYS... THANKS BRITTA!!! :)

IS THIS A PROJECT ABOUT THE PRODUCT IDEAS IT SELF OR THE DESIGN PLACEMENT(BRANDS GRAPHICS) ON THE IDEAS?!!!

I KNOW THAT BOTH ARE VERY IMPORTANT BUT WHICH IS THE MOST?...

ANYONE?!!!...

:)

Dear Xavier,

indeed its both, that´s why there are two license models: for classic fan products and one for for new products.

You can choose yourself what you feel like. I think for you it might be more interesting to come up with a new product for the fanshop.

Good Luck! Yours Jesko

I don't find the logo?!

i had the same problem. I made some screenshots of the CI-Guide's first page and cut it out.

TAKE IT FROM HERE:

http://db.tt/7iM4WrbJ

I UPLOADED IT ON MY DROPBOX!

.ai version CS

;)

Leider wird mein Bild nicht angezeigt... woran kann das liegen?

Just had a look at the so far submitted ideas and I´m glad I found some few (so far!) really great ones amoung a lot of unbelievably bad ones. Sorry to say but I guess I don´t offend anybody with saying these true words as it´s too obvious the ideas I speak about are not meant as serious suggestions but more to collect karma or a poor attemt of being unremarkable while supporting a friend. And just a quick check proves me right when I see the voting activities of those persons. It´s a damn pity jovoto does not finally pull the emergency brake after the misery with dubious or displaced "members" in the recent past and starts protecting the real workers by disabling and sanctioning some special ones after they turned out to be unfair players or copycats?! Actually, why should we stick to these any further, I don´t get it? Is sending diplomatic PMs over and over really the most effective thing?

Well said goforit. I also find it hard that that things like branded hair dryers or branded socks or branded football boots (just examples) out perform true innovative ideas. It takes 2 minutes to take an image from the web and place a logo on it. No innovation, design or integrity in that whatsoever. It's the original ideas that take time and effort and I feel in this competition these ideas are over looked. That is all ;)

well, i have to agree with goforit, haven't seen this before here...

marcobmans
over 5 years ago

Ich finde es echt beachtlich, wie hier Ideen "geklaut" und leicht verändert als neue verkauft werden... Denkt euch doch was neues aus.

Sehe ich genauso, während einige Innovationen oder wirklich gute Ideen unter Umständen völlig unbeachtet bleiben.

hi there, could anybody of you jovoto-guides please delete this idea? http://yourfone.jovoto.com/ideas Its mine and i have collaborated with DenkDifferent now, because she had the same at the same time ^^ thanks!

Hey there! That's only included a link to the idea overview, can you please send over the idea you want deleted, you can do it via private message :-) Thanks!

this one please: http://yourfone.jovoto.com/ideas/27854 =) its a pitty.. the votings will get lost :/

CHECK OUT BASHERS PLEASE!!! WKND IS COMING AND THEY ALREADY HAVE ATTACKED!!! ;)

Do you mean voting-bashers ? I can't find something in the comments...

I tink xav means both but the votebashers are more relevant.

Yes, nearly all of my ideas dropped down 20 places :S

Hey everybody!

If you don't come up with your own products to design, under the material section in the briefing you can find some "classic fan products" that you can design!

Check it out :-) And gooo wild!

Thanks for information Jess. :D

Head up jovotans!

Today is feedback day, that means we had the call with the client! First and foremost, the most important thing they said was: They are overwhelmed! You came up with ideas they never would have expected! Here are some hints where they see potential for your final refining:

  • If you are working with classic product ideas, please do make sure that you give them the typical yourfone brand appearance. To upload random items is not an idea. Give them the yourfone colours and the yourfone branding.

  • Please use the classic fan products attached to the briefing here. Play around with those items and make them special! If you submitted an umbrella, a bag, etc. already, try to transfer your design on those classic fan products, too. The client would be specially glad if you try to redesign the yourfone.de coffee-cup. There are only few coffee-cup ideas yet . Further we uploaded news visuals of the thermo cup, which can change the colour by the temperature of the drinks inside.

  • yourfone is looking for products that people would spend up to 50€ for. Ask yourself if you would actually buy these products. For example, they would give stickersare items away for free. So make sure that your product idea is so appealing and handy that the targetgroup just has to buy your item! But also make sure, that your product does not get too expensive.

  • Yourfone is not looking for an app.

Stick to the feedback and yourfone will just go crazy! Go for it!

thanks for your feedback Jess, I really was expecting this to submit my last idea :)

This is great feedback, Jess! Good to know and interesting to hear what the client is thinking about the existing submissions. Let's rock the project :))

Any feedback on the Developing a new, innovative product section?

Hey there! The client is quite impressed by the innovative projects so far, now they are interested in seeing more branded classic products!

Oooooh Noooo BASHER TIME!!!! :(

You're right :O

I have the same impression... unfortunately. :(

TOTALLY RIGHT!!! ITS WKND AND THIS A PUBLIC PROHECT!!! NORMALLY THIS USED TO HAPPEND FROM FRIDAY TO MONDAY!!! :S

HOPE TO GET FIXED FROM BASHERS!!! THE HIT HARD THIS WKND!!!... :S

THEY REALLY ATTACKED THIS WKND!!! :)

Checking it out now!

Thank you Jess ! :)

marcobmans
over 5 years ago

20 Hours to go ! Final Countdown ;-)

There are a lot of bashers lurking in this contest, just go out and vote for useless ideas and breaking down the top 20 and top 50.

and there is still a long week, what will happen???? :S

Hi there, Please have patience, we're doing rating monitoring! Thanks, Jess

lol just uploaded too last minute quickies.. hahaha that was tight =D

WOW!!! BASHERS STRIKED BACK JUST MINUTES AGO!!! LET'S TRY TO FIND THEM!!! :)

dear, jess, can you change slide 3 to be in cover slide in this idea http://yourfone.jovoto.com/ideas/28525, Thanks before

Sorry guzangga, once the submission period is closed we don't normally change anything within your ideas.

Thank you Jess for quick response, ohh :( but is no problem, God blez

BUCKLE UP YOUR SEAT BELTS!!! THE FINAL ROLLER COASTER WKND IS COMING!!! LET'S KEEP EYES ON BASHERS!!! RISE UP YOUR HANDS!!! :)

Hahaha! Your doin' it right Xavier - you can't change it so at least better to turn it into a great party! Yeah!

Wooohoooo Let's get this party started :)))

YEEEEEEEEEEEEEEEEEEEEEEEEEEEAAAAAAAAAAHHHHH!!! :)

lol.. how much rounds left here? i am getting sick haha =D

Me too, it's going up and down here. But it looks like it's going down much more.. :/

WOW!!! BASHERS REALLY HIT THIS WKND!!! IM IMPRESSED!!! THIS WAS BASHERS WNKD PARTY!!! HOPE JESS CAN SAVE US FROM THIS ONE!!! BASHERS REALLY SUCKS!!! :)

agree, for this last weekend , im falling and drop to much, T_T bashers realy suck!

Aaaaaaaggghhhh I'm sick of these bashers!!!!!! :S

i am too far away now... good luck to the others than!!

I'LL TRUST IN THE MONITORING WORK OF JESS!!! :)

I HAVE NEVER SEEN AND EXPERIENCED THIS KIND OF BASHING ATTACK!!!

I'M TOTALLY I'M FREAK OUT WITH THIS!!!

UNBELIEVABLE!!!

SEEMS THAT THE DARK SIDE HAS MORE INFLUENCE IN RATING THAN LOVE!!!

:S

Youre right the voting behaviour somethimes needs a little kick in the a##. . .

MAY THE FORCE BE WITH THE FAIR RATING!!! :)

The dark side is strong these days young skywalker.

I got another one in the backhand. ;-) LUKE. I'M YOUR VOTER!

VERY MUCH AWESOME IDEAS PRODUCT DESIGN! I THINK JUST 6 PLACE, NOT ENOUGH. BECAUSE VERY MUCH BRILLIANT IDEA HAVE HIGH QUALITY, :) SPIRIT FOR ALL JOVOTOAN FOR ACTIVE RATING , COMMENT AND SUPPORT

BEST REGARD FROM BALI GUZANGGA

I think 6 ideas aren't enough because there are more than 6 great ideas ;)!!

Honouring the first 6places is only the motivation behind and the selection by the community. The real price is the selection by the client. As more rankings are involved as less is the final clients choice. ;-)

So you can be selected by the community and the client ?

It's very difficult to get under the top 10 :) During the project I was a few days but now the idea has sunken way down.

IT'S TIME FOR JESS TO DO THE MONITORING!!!

SHE ALWAYS DOES HER BEST!!!

LET'S BE PATIENT AND WAIT MEANWHILE THE FORCE DEFEATS THE DARK SIDE!!!

BASHERS WILL GO DOWN!!!

YOU CAN DO IT MASTER JE(SS)DI!!!

:)

It's literally a star war :D

if i get the briefing right they will at least buy 10 ideas, right? 5 totally new products and 5 classic ones, or am i wrong?

Client's Choice

5 x 750 €for new products incl. license fee 5 x 250 €for classic fan products incl. license fee

Well.. hope so ^^ so much great ideas here, indeed!

And a Clone war :D

Yes PointsnPixels you're right !! But there are only 4 classic fan products. So they have to choose one kind of classic fan product twice, I think..

Don't worry about the prize and the voting issue. Just let the Jess and the Jovoto team handle it. Let's have fun!

Hey guys, Thanks for all your support :-) We're working on it.. And thanks for your patience!!

You guys closed this project with a super 187 ideas, 575 attachments, 1729 comments, 7230 ratings! Congratulations to all the participants and especially our community winners!

Hey Jess for some reason I can't see any winners - I can only see that the project is still under rating monitoring. Is this a site bug?

All fixed :-) Thanks!

Yep see them now. Well deserved winners :)

congrats! for all participant

congratulation to all winners, curious to see the client choices!

Congrats! Winners.. :)

congrats for community winner!

Congraaaaaaats to all the winners, this was an exciting contest!!! well done jovotans:))

marcobmans
over 5 years ago

Congrats to all winners !! :)

congrats to the winners, hope to see the clients choice soon.

Congrats all participant and winners!!!!! Very good works in this project !!!!!!!

Congrats to all the winners : )

Congratulations, excellent product!

Big congrats for all winners! Well done work!

uuhm.. just a notice for you all... get a look at facebook.. they allready have choosen their fav products and they can be voted... can't understand why some products arn't there!!!

https://www.facebook.com/yourfone

Yeah, I hate this kind of stuff. Let the person with the most friends win :(

well, to be honest bad selection, don't expected something else... sorry

TOTALLY AGREE!!!

THEY EVEN USE MY HANDSFREE IDEA PICTURE FOR THEIR PROMOTIONAL "ARTWORK" POST ON FACEBOOK AND IT'S EVEN AT THE VOTING LIST!!!

SOME OF THE "PRODUCTS" EVEN HAVE A PROFESSIONAL LOOK OR A CLEAR DESIGN PLACEMENT!!!

I DON'T REALLY LIKE THIS KIND OF STUFF, BUT ANYWAYS I HAVE GAVE MY VOTES FOR MY FAVORITE ONES FROM @INDEZIGN, @EDUARD, @SOPHIE, @OXELOT, @SUYANI, @POLLUX AND @TJER!!!

HOPE IT WORKS FOR ALL OF THEM!!!

GOOD LUCK AND CONGRAAAATS TO ALL THE WINNERS AND PARTICIPANTS!!!

:)

HEY, MY CLASIC IPAD STAND IN FINALE CLIENT CHOICE FACEBOOK YOURFONE, BUT, MY IDEA NOT IN LIST, VERY FUNNY IT SAME WITH MY FRIEND @XAVIER

Same here.. My umbrella is on the promotional artwork but not on the list... Stange selection sometimes...

yes, i see you this is very strange, we hope, yourfone add marco idea, xavier and me on the list

even my work is on the vote list. i dont like this promotional way though

Dear all, here you get to the winner announcement blog post Congrats to all winners! And thanks a lot for your participation in this project!

Dear all,

the facebook voting is over, therefore it's time for the Client's Choice Winners Announcement.

The winners for new products are:

  1. Acoustic amplifier by Eduard_B
  2. Loudspeaker (telephone receiver) by InDezign
  3. Solar Headfone by zodiex
  4. Waveform (UPDATED) by lifelikeux
  5. Makeup case by agus_pamungkas

The Client's Choice Winners for classic products are:

  1. Yourfon-Aufblassessel by Laberblabla
  2. Coffee Mug by InDezign
  3. Yourfon-Strandmuschel by Laberblabla
  4. Your-headfone by pedrogert91
  5. waterproof pouch for your phone by matzfatz

Here you get to the yourfone winners announce on facebook!

Congratulations for all of you and thanks to everyone who participated in this project!

Hey Britta. What happens next? Do we need to provide further design specs to the client or?

yep. im very curious there is no news about this.

CONGRAAAAAAAATS TO ALL THE FACEBOOK WINNERS!!! :)

congrats all! thankyou verymuch XD

Congrats! Winners.. :)

almost two months from client choice winner announcement. are we gonna get bagdes from winning clients choice price?