What will the reusable bottle crates of the future look like? Which new requirements do they have to fulfill? Which roles do demographic changes, different household sizes, and new requirements on living space play?
Coca-Cola Germany wanted to know – and aligning with Coca-Cola’s sustainability strategy “Live the Future”, the Coca-Cola Design+ Award powered by jovoto was born.
Download the free success story to learn how:
- The project fostered exchange by bringing together innovators, designers, and real-life consumer representatives.
- The public project garnered global visibility, which was boosted by a customized media strategy.
- The three most outstanding ideas in the categories design, user-friendliness, and environment also had a special focus on simplifying transportation.