Starbucks
Making coffee-to-go more sustainable

Founded in 2009, the betacup challenge made it its mission to reduce paper cup waste. By creating a more convenient alternative to the reusable coffee cup, the waste of 58 billion non-recycled cups each year should be reduced. Starbucks joined the challenge as a sponsor and asked jovoto’s creative crowd for help to make drinking coffee more sustainable. 

Download the free success story to learn how:

  • jovoto’s creative community offered practical and innovative solutions
  • The project helped Starbucks raise its brand awareness enormously
  • The project brought the important message behind the betacup challenge to the masses

Download the free case study

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Jim Hanna

“We considered betacup highly, highly successful in terms of the amount of ideas, the interaction, and the level of awareness we raised around the use of single cups.”

Jim Hanna, Director of Environmental Impact, Starbucks

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