Renault Trucks
Magnum-sized birthday celebration

One of the world’s biggest players in the commercial vehicle sector, Renault Trucks launched its Magnum truck in 1991 which has since become an industry leader in long-distance international transport.

For the Magnum’s 20th anniversary, Renault had the jovoto community create a special design for the outside of the driver’s cab.

Download the free case study to discover:

  • How the special design communicated the Magnum’s superior power, performance, cost-effectiveness, and comfort.
  • What motif was chosen to be realized in ten different colors and auctioned off for charity.
  • How the fleet of special edition vehicles continues to promote Renault’s values.

 

Download the free case study

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Corporate Communications Department

“They [the winning designs] illustrate the fascination this emblematic vehicle still generates today, 20 years after the first official presentation and its “Truck of the year” crown in 1991.”

Corporate Communications Department, Renault Trucks

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