One of the world’s biggest players in the commercial vehicle sector, Renault Trucks launched its Magnum truck in 1991 which has since become an industry leader in long-distance international transport.
For the Magnum’s 20th anniversary, Renault had the jovoto community create a special design for the outside of the driver’s cab.
Download the free case study to discover:
- How the special design communicated the Magnum’s superior power, performance, cost-effectiveness, and comfort.
- What motif was chosen to be realized in ten different colors and auctioned off for charity.
- How the fleet of special edition vehicles continues to promote Renault’s values.