Solid networks and services have been built around the relationships between doctors, pharmacists, nurses, and patients. However, one group is consistently overlooked: caregivers. 42% of patients worldwide are nursed privately by family members. Teva, the world’s leading pharmaceutical manufacturer, decided to take on the problem together with jovoto’s creative crowd’s help. Enter We care for the caregiver, a two-part open-call project.
Download the free success story to learn how:
- Teva showed that the brand stands for “more than medicine”.
- Commercially-viable care solutions were developed that help provide relief to the problems that caregivers face on a daily basis.
- An app empowers teenagers to do small social good actions was ultimately licensed by Teva