Unilever & jovoto – Unleashing new product innovation

This is the story of how a visionary team at Unilever DACH leveraged platform-based co-creation to innovate 45 new products in just 14 days.

In this free PDF you’ll learn how jovoto helps our clients generate new consumer insights using our unique approach to co-creation, as well as the expected outcome when you use co-creation to explore possible new product ranges.

About Unilever
Unilever is a British-Dutch transnational consumer goods company with multiple products for food and beverages as well as cleaning agents, beauty products, and personal care products. It’s Europe’s seventh most valuable company and its products are available in around 190 countries. To-date Unilever has partnered with jovoto on dozens of innovation, marketing, and design challenges, across regions and brands. Here are a few of the brands that have already teamed up with jovoto: Magnum, Vaseline, Pond’s, Knorr, Clear.

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Julia Wilde

By turning to new sources outside our company, we can generate the new insights needed for radically new, consumer-oriented innovation.

Julia Wilde, Senior Marketing Manager Local Food Brands, UNILEVER Dach