Victorinox
Designing the cutting edge

Victorinox produces one of Switzerland’s most famous exports, the Swiss Army Knife. Two years after launching a globally sought-after Classic Limited Edition in 2010, Victorinox began collaborating with jovoto’s creative community to cocreate unique and fresh designs. The annual public brief calls for ideas that would increase impulse buys and strengthen the brand and its reputation for creativity and functionality.

Download the free success story to learn how:

  • Victorinox significantly increased the sales of their 130-year-old swiss army knife.
  • The cocreation process has generated massive organic social engagement.
  • The project offers valuable insight into regional trends.

Download the free case study

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Toni Haberthür

“We’ve seen a surge in sales of the collection year after year, and by giving our global fan base the chance to vote for the winners, we’ve seen significant positive brand engagement on social media too!”

Toni Haberthür, Global Head of Marketing and Sales, Victorinox

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