The Pure Soul of Vodka

Wodka GorbatschowRead the BriefSee all IdeasCreatives
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Hidden treasure
The story of a boat reaching for a hidden treasure in the icebergs.
1/8

Solution

Label design

What is the STORY behind your design?

The birds guide a sailing boat down to the icebergs where a secret treasure lies in the ice. The story works by presenting the large context on the main label and the detail with the Gorbatschow vodka lying in the ice of the iceberg on the small circle label.

What makes your idea DIFFERENT to any other limited edition vodka?

The design, the story and the fact that the plot is being depicted on both labels.

Is the design 100% created by you or is there anything we should know about any third-party material used?

100%

Are you applying for the Client’s Choice Professional Award (yes/no)? If so, please answer the following questions.

Yes

Q1: The printing on the bottle: Number of screen printing stations needed?

-

Q2: For each of the two labels: Number of channels in offset printing, screen printing, flexo printing (special finish) and hot foil embossed printing?

The main label: Hot foil print for the logo, soft touch print for the rest of the label. The circle label: Hot foil print for the Limited edition text, soft touch print for the rest of the label.

Q3: The lid: Number of colors needed?

2

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